Why AI-Generated Holiday Ads Fail — And What They Teach Us About Using AI in UX Work
AI holiday ads lack authenticity and emotional resonance, highlighting the need for human judgment and attention to users’ needs in UX and creative work.
Summary: AI holiday ads lack authenticity and emotional resonance, highlighting the need for human judgment and attention to users’ needs in UX and creative work.
Brands like McDonald’s and Coca-Cola have recently experimented with AI-generated holiday advertisements, only to face significant public backlash. Looking beyond the controversy, these AI initiatives offer a useful lens for examining responsible AI use in UX work.
Controversy Around AI-Generated Ad Campaigns
One of the most recent GenAI ad campaigns was McDonald’s Netherlands’ ” The Most Terrible Time of the Year ,” depicting holiday chaos like cyclists slipping in snow, Santa Claus stuck in a traffic jam, and disastrous family gatherings, positioning McDonald’s as an escape from festive stress. The ad was pulled shortly after launch due to intense online backlash, with viewers saying it “ruined Christmas spirits” and labeling it “AI slop.” ( Archived copies of the clip through a marketing-research database)
Prior to McDonald’s campaign, Coca-Cola had attempted, for two consecutive seasons, to reimagine its classic 1995 “ Holidays Are Coming” ad with generative AI. The 2024 version , featuring red trucks in snowy scenes and people holding bottles, was created by partnering with several creative agencies using multiple AI models, but it was slammed for its “soulless” and “creepy” visuals, where characters appeared artificial and devoid of genuine emotion.
المصدر: المصدر الأصلي
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