Statistical Significance Isn’t the Same as Practical Significance
Statistical significance helps establish whether a result is reliable, while practical significance helps determine whether it is worth acting on.
Summary: Statistical significance helps establish whether a result is reliable, while practical significance helps determine whether it is worth acting on.
When you run a quantitative usability study or analyze a survey, it’s tempting to get excited when a result is statistically significant. But before you celebrate, pause: statistical significance doesn’t automatically mean the result matters in practice.
In UX research, what’s statistically significant might not be meaningful to users, product teams, or business outcomes.
What Is Statistical Significance?
Statistical significance answers the question: Is this result likely due to chance?
المصدر: المصدر الأصلي
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