Forceful Language May Lead People to Resist Health Advice
Source: PsyPost
When public health campaigns aim to change behavior, they often rely on urgent, directive language. A new analysis suggests, however, that telling people they must do something can backfire. The analysis, based on 35 studies involving more than 10,000 participants, found that forceful language threatens people’s sense of freedom, which in turn fuels resistance and lowers the likelihood of agreement. The findings appear in the Journal of…
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Source: PsyPost
When public health campaigns aim to change behavior, they often rely on urgent, directive language. A new analysis suggests, however, that telling people they must do something can backfire. The analysis, based on 35 studies involving more than 10,000 participants, found that forceful language threatens people’s sense of freedom, which in turn fuels resistance and lowers the likelihood of agreement. The findings appear in the Journal of…
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